At Rabbit in the Moon we love our old favourites, but we also love the thrill of finding something new.
Inspired by our stylish young friends Minjoon and Serin, from Seoul in Korea, we want to bring you some of the best clothing brands for kids that you might not have seen or heard of (yet).
We have chosen Korean children's brands with a strong aesthetic that lets children express their individuality (not just clichéd pink kittens for girls and navy tractors for boys). We also love finding more sophisticated designs that still let kids be kids, not just miniature grown ups. And, as new loves soon become old favourites, we always look for brands offering quality fabrics and sturdy construction, designed and made in Korea.